Blink49 Studios marks five years with new branded content push
The production firm is expanding its services to include microdramas and brand partnerships while continuing to develop scripted series for major streamers.
By Harper Collins ·
Blink49 Studios, a production company founded by John Morayniss, has restructured its operations to function as a pure-play content shop. The firm is currently producing the scripted mystery drama YAGA, which airs on AMC+ in the United States and Crave in Canada. The series features Hudson Williams and is based on a play by Kat Sandler.
Morayniss launched the studio five years ago after leaving Alliance Atlantis and Entertainment One. He stated that the company was built specifically to support creators rather than focus on distribution, a model that differed from his previous roles. He noted that the industry had shifted toward direct audience relationships, making the ownership of content less central than the connection with viewers.
The company is preparing to release its first microdrama series, Murder at the Mansion, which is produced in partnership with Uber Eats. Tara Long, president of global unscripted television and studio ventures, leads the branded content division. Her team includes Adam Puchalsky as head of the Brand Studio, Mickey Meyer leading Creator Studios, and Tieren Hawkins heading Vertical Content.
Morayniss explained that the language used with advertisers differs from traditional platform pitching. He said the company recognized the need to create cultural connections between brands and audiences through brand-funded storytelling. This approach allows the studio to offer creators monetization options beyond their existing ecosystems, including consumer products and licensing.
In addition to new releases, Blink49 has delivered several other series, including Wild Cards, I’m Not Here to Hurt You, Late Bloomer, Beast Games, and Fear Factor: House of Fear. The company is also producing two documentary films. One documents the New York Knicks’ NBA Finals victory, while the other, titled The Greatest Song Ever Made, features music influencer Jaeki Cho.
To expand its capabilities, Blink49 acquired a majority stake in Vancouver-based Front Street Pictures, a production services firm. The studio also established deals with Pier21 Films, Stapleview, and Lighthearted Entertainment. Talent partnerships include first-look agreements with Andrew Phung, Scott Townend, Emma Roberts’ Belletrist Productions, and Will Arnett’s Electric Ave banner.
Morayniss said the company’s core business remains the development and packaging of original scripted and unscripted shows. He emphasized that the studio works with strategic, creative, and financial partners to move projects forward. He stated that the goal is to support storytellers by leveraging the studio’s infrastructure and industry connections.
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